How we choose

What people say and what they actually do in choosing romantic partners are two different matters.

True to the stereotypes, males state that they care more than women about a romantic partner's physical attractiveness.

While women state more than men that earning power is a turn on

But in reality men and women are equally inspired by physical attraction and equally inspired by earning power or ambition.

We can say that good looks are the primary stimulus of attraction for both men and women.

And that a person with good earning prospects or ambition tends to be liked as well,

Meaning that the earning-power effect as well as the good-looks effect do not differ for men and women.

Preferences based on real live romantic interactions contrast with the ideal sex-differentiated preferences thought to be true

People often do a poor job explaining why they do things, often referring to accepted cultural theories to explain their own behavior.
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When it comes to romantic attraction we find that both sexes have similar romantic responses to each other

For sure there are many exceptions as there are in any subject studied

However it does tell us what is most likely going on with the other party when we meet and start getting to know each other

And yes wanting to appear more desirable is one reason why when attracted to each other people often exaggerate

Then later in the relationship find disappointment with each other