Too much choice

Was a time when buying a pair of jeans was simple

You had one style, which usually didn't fit very well, in one color, and one treatment

After several washes the jeans would begin to become yours and years later would be sadly falling apart

Today many styles, many colors, many treatments

If jeans didn't fit years ago it was the fault of the shop or jeans manufacturer

Today the fault is yours because you didn't make a good choice

So?

What we are saying is that more choice makes us all responsible for not choosing correctly

We are all responsible

Today in most areas of modern life we have too much choice

Meaning in turn that we are seldom satisfied

Because our expectations are higher the best we can hope to do is to meet those expectations .
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Seldom will we exceed them .
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Seldom can we feel really happy.
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Welcome to our modern world

More than sad really that in many parts of the world they have no choice at all

While in ours we have too much

Step beyond choice and appreciate what you have

Do not buy the latest "must have" because it is tomorrow's must not have

Have just sufficient unto your needs

Focus on non material things they will often more than satisfy

Too much choice does not bring happiness