Too often the individual or corporation making a profit does not take his full real costs into consideration
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Too often his profit is someone else's cost
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He who can most successfully push his costs onto others benefits the most
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This logic of externalization applies on the level of the individual or corporation.
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Profits accrue to those who most successfully externalize their costs.
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This is the second step of the eternal formula for business success.
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The first is to take something away from people and then sell it back again.
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Make someone else pay at least some of the costs, while you get the profits.
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Do the printers of unwanted junk mail have to pay the costs of disposing it in landfills?
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Do the makers or users of pesticides have to pay the costs of cleaning the groundwater they eventually contaminate?
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Do the makers or users of nitrogen fertilizer have to pay the costs of eutrophication.
Those things like algae blooms that deoxygenate water and kill the fish?
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Would the mounds of plastic junk we buy every Christmas still be so cheap if they incorporated the medical costs of toxic petroleum by products?
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When cancer rates rise 500% near an incinerator, refinery, or paper mill, does the manufacturer pay the medical costs?
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Paul Hawken writes,
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Gasoline is cheap in the United States because its price does not reflect the cost of smog, acid rain, and their subsequent effects on health and the environment.
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Likewise, American food is the cheapest in the world
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But the price does not reflect the fact that we have depleted the soil, reducing average topsoil from a depth of twenty-one to six inches over the past hundred years
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Contaminated our groundwater and poisoned wildlife through the use of pesticides.
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All of these examples are real and continue to this day
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Multiple this around the world.
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Consider how it is almost impossible to hold those responsible for damaging the environment liable for the damage they cause.
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Fortunately Nature is on the case
Paul Hawken writes,
.
Gasoline is cheap in the United States because its price does not reflect the cost of smog, acid rain, and their subsequent effects on health and the environment.
.
Likewise, American food is the cheapest in the world
.
But the price does not reflect the fact that we have depleted the soil, reducing average topsoil from a depth of twenty-one to six inches over the past hundred years
.
Contaminated our groundwater and poisoned wildlife through the use of pesticides.
.
All of these examples are real and continue to this day
.
Multiple this around the world.
.
Consider how it is almost impossible to hold those responsible for damaging the environment liable for the damage they cause.
.
Fortunately Nature is on the case
.
Nature in the shape of her increasingly violent weather changes is bringing many of these situations out into the open making it harder to spin away from responsibility.
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Hard times are a coming, are upon us.
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Maybe just maybe we will understand that we have not much time
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Time to change how we behave.
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There is a choice
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A choice to choose to live in harmony with nature.
.
Rather than abusing her.
Nature in the shape of her increasingly violent weather changes is bringing many of these situations out into the open making it harder to spin away from responsibility.
.
Hard times are a coming, are upon us.
.
Maybe just maybe we will understand that we have not much time
.
Time to change how we behave.
.
There is a choice
.
A choice to choose to live in harmony with nature.
.
Rather than abusing her.
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