New

Such an over used word but it still works

Everything from bathroom fittings to toothpaste are sold using the word new

Certainly one could question many for their truth in advertising but we still fall for it

In marketing the word new is used over and over because it works

And if it works for marketeers then why not you?

Our lives are so short and yet we tend to cling to the old with some ferocity

Sure what we have learnt in life is why we hold onto some things so tenaciously

However some others could be let go or modified

Every New Year millions of people make resolutions usually to be forgotten in a few weeks or months time

So a new approach is in order for this already challenging year

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Why not a new you?

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Choose to let go of things you do not need

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Choose also to let go of habits that govern your life

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Bring the new into your life

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Bringing new into your life will change it for sure

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Through that change you just might find those things that you have been looking for

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Without change we become more and more predictable

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And being predictable we lose that curiosity and freshness that we find so attractive in others

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So embrace new to help you find those things that have been eluding you

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New works!