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Sunday, February 21, 2010
Changing youth culture
Or is it youth culture changing us?
Happening out of sight of adults
Reinventing the very ideas of youth culture
Now the young are doing it themselves
A creative explosion is taking place
They can set trends themselves
Age of the amateur, they know the technology better than their elders
They have enough youth to believe that things can be done, can be changed
A tech youth quake
A veritable shift in many areas
Not prepared to pay money for music
Talk on the phone for free, invented kick started texting
Old rules of paying are going
So new a generation of the young will not pay for many things
Look at the music industry busy suing those who would not pay
And while they were busily doing that as CD sales continued to fall
Live music made a come back
Not because of any brilliant insight from music industry moguls
Basically because youth found the live experience unique and worth paying for
You cannot download it for free you have to be there in that hall
Certain bands create a very communally exciting experience
Prince gave away his new CD for free
Then went on tour
Made more than $11 million pounds from his tour
He and others like him changed and are changing the music business
Youth are by their choices and actions shaping adult businesses
And the next generation of youth what will they do?
No one knows however things are a changing
Yes our world is beginning to march to different drums
Youth does not know it cannot
Adults on the other hand know they cannot
And this marks out the interface
The future is theirs
Where will they go?
What do they want?
Same as us maybe but then again maybe not
Let us hope that each generation can bring a change
For only through change can we save our planet
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