Tuesday, June 29, 2010
Jeans and sneakers
Suddenly young in t shirts
Rocket science arrived in business
Exotic financial products, some discredited by the financial crisis others growing steadily
Marketing in new colors and forms
Using language differently
Wearing casual clothes
A great big chasm between the bosses and their young geniuses
A new different age group making money
An age group owing nothing much to their elders
Nor do they have the same values
Nor do they kowtow
Nor are they interested in climbing the corporate ladder
They are to be found in most developing and developed countries
Where will they go?
What will they want?
One thing for sure
They will make their mark on the world
Whether this will be just the world of IT, media, finance and marketing or the wider world at large remains to be seen
So far the indications are that they are everywhere intruding and making their own statements
Have they understood their power to disrupt?
Have the older generation got it?
No and no
So where next?
Not sure but the accelerating pace of change is going to throw up some shocks
These young of the facebook, twitter generation are certainly marching to a different drum
One where they can shape their own and our future without consideration of the rules of the current mainstream
Wearing sneakers and jeans as their everyday clothes
No more suits and ties
Funny really whenever older mainstream people want to show they are 'off duty' guess what they put on................ jeans
But not sneakers please loafers for them
Just to show their innate superiority or so they believe
Amazing really how important these little things are to so many
Ways in which humans signal their status or pretences
Important markers or so they would have us believe
Ways where we show which group or sub group we see ourselves to be in or part of
Jeans and trainers for me
And for you?